Natural skincare brand

Introduction

Let's just make this clear, there is nothing 100% natural. Nothing. Things are either natural or non-natural. Everything you consume is nonnatural. That fruit you are eating has been sprayed with chemicals, that 'natural' coffee you bought has been pickled to improve the flavor. The 'natural' toothpaste you used this morning had a carcinogenic substance in it. So please stop harping on that 100% natural products are safe and effective. They are not.

About Brand

Founded in 2020 with the belief that the beauty industry requires a revolution with respect to TRANSPARENCY. There is a lot of inaccurate advice & incorrect claims being made by beauty brands which result in fear-mongering, misconceptions, and eventually consumers making wrong decisions.

For example, the blind march towards beauty products with 'Natural' claims is really concerning. There is a misconception that 100% natural is safe & effective and anything that sounds like a chemical is unsafe. This is completely wrong.

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Shop by concerns

Find the right products & routines for your skin needs,
Pigmentation
Acne
Dullness

Anti Pigmentation

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Reduces Dark Spots, Marks & Evens Skin Tone

An anti-pigmentation daily serum with high purity Alpha Arbutin along with Butyl resorcinol for dramatically reducing dark spots and blemishes for brighter, even-looking skin.